Jass Phay
Promoter and EntrepreneurLocation: Memphis, TN
Jass Phay
The Hustle, The Grind, and The Future of Promotion
Interview by Jay Shields, CEO
In an exclusive interview with Jay Shields, CEO of Jay Speaks, rising powerhouse Jass Phay opens up about her journey as one of Memphis’ hottest female promoters. Known for her ability to promote anything and everything, from artists and businesses to local services, Jass has built a name for herself through pure hustle, adaptability, and an unmatched work ethic.
Her entry into the promotion world wasn’t traditional—she originally saw herself as a singer or rapper. But after researching the industry, she realized that promoters never go out of demand. “Somebody is always going to need something promoted,” she explains. With that knowledge, she pivoted and built a brand that refuses to be boxed in.
"I can never go back to a place I had to pray myself out of..."
– Jass Phay
Southern Xsposure Magazine
Southern Xsposure Magazine is your gateway to the underground, independent, and mainstream music scenes, shining a spotlight on the artistry and dedication of the industry’s most promising talents. With a mission to bring underground artists to the forefront, our quarterly publication celebrates the creativity, resilience, and innovation that define the culture of Hip Hop and R&B.
More than just a magazine, we’re a platform dedicated to giving a voice to those shaping the future of music and art. Each issue is packed with exclusive interviews, in-depth features, and captivating stories that highlight the journeys of independent trailblazers and street-certified, industry-approved artists.
Packed with exclusive interviews, in-depth features, and captivating stories, Southern Xsposure Magazine uplifts communities, promotes businesses, and represents authenticity, creativity, and the grind of the streets. We are here to inspire, inform, and connect, all while staying true to our roots.
We believe in uncovering hidden gems and amplifying the voices of creators who inspire change, push boundaries, and elevate the game. Whether you’re an artist, a fan, or someone seeking fresh, authentic content, Southern Xsposure Magazine delivers a raw, unfiltered look into the heart of the culture.